Typography & Color
Wikipedia
The font that is used for Wikipedia are Serif font: “Georgia” or “Times New Roman” (commonly used in headings and article titles) Sans-serif font: “Arial,” “Helvetica,” or the default sans-serif font on the device (used for interface elements, navigation, and information boxes). These fonts are all open sources, and since Wikipedia is a site in which you are supposed to read long texts Serif fonts increase the readability so my eyes easily go along lines and words and I find it quite easy to skim the text in this site. In addition to that, these fonts are available on all devices as default so there is not any issues in terms of the fonts accessibility.
The UK government
“GDS Transport” font is used in the UK government site. This font is highly accessible to the point that it is considered to be suitable for people who suffer from dyslexia or other visual issues. That is why, there is not any need for an “easier to read” option for those people. In addition to that, when designing this font high legibility was considered to be a priority, so it is readable in extreme conditions such as at night or at high speed.
W3 Schools
W3 schools website has also used “Verdana” which is a sans-serif font. This font is being supported on almost all devices from Windows server 2003 to Windows 11, so again accessibility has been considered here. Also, this font is designed to be easy to read at small sizes since it has wide, open letterforms and small curves. These all enable the user to be able to read the information easily.
Simple
https://www.simple.co.uk/products.html
Simple is a skin care brand that uses the colour green for packaging of their products as well as the dominant colour for designing their website. For many people, the color green means nature and brings to mind grass, trees, and forests. Green is often described as refreshing and tranquil. We Persians call the last month of winter Esfand which is the name of a plant because at this time spring and greenness returns to the earth. That is why choosing green for a skincare brand is considered to be a great choice.
Qatar Airways
Qatar Airways uses the exact same purple for their website as they have for their logo. Choosing the colour purple for an airline company is nothing but wise. Since purple is associated with royalty, luxury, and nobility, it gives people the notion that they can experience luxury flights with this airline.
Gosh Hospital
This website is for a hospital for children. Blue and white are the two dominant colours used in this website. Blue symbolises positivity and anything related to that such as trust, loyalty, and peace. The usage of blue subconsciously affects the minds of the users and releases feelings of tranquility. In That is why blue is the greatest choice for health related websites.